Digital marketing has a huge advantage in that it can be measured and evaluated for its effectiveness. Many web analytics tools can help you do this. Google Analytics is the most well-known.
Google Analytics is one the most widely used tools to analyze and measure a website’s performance. We will review its functions.
Google Analytics offers a free, complete version. It is also integrated with many other important platforms such as Search Console or Data Studio.
Even if it isn’t used in conjunction with other tools, the use of Google Analytics alone can provide great benefits for your company.
Google Analytics Features
This tool’s main purpose is to determine the impact of your website on the behavior of users. This tool is used to analyze the performance of your project and to help you optimize it.
Google Analytics allows you to track almost every interaction on pages with high levels of detail. It is common to want to measure everything.
To make the most of the functions of this tool, it is important to plan strategically for monitoring, measurement, and analysis.
What you can do with Google Analytics is:
- Know your users
- Explore your behavior
- Measure interactions
- Analyze stock performance
Know your users
So what does organic search mean in google analytics? You can find out who visits your site. This tool will reveal which country they are from, which device they use, their language and gender, as well as the age and year they were born.
You will also be able to see their interests and affinities so you can create personalized campaigns. This information is also useful for creating buyer personas and user archetypes.
Explore your behavior
You can track how users use your site. This will allow you to view details such as what content they are reading, how long they spend on the site, how many pages they have visited, and other information.
You can also see the number of people browsing the content in real-time, which is very helpful to monitor the immediate impact of a campaign.
You can see which buttons users click to view videos, subscribe to lists, or request information. This will allow you to identify which calls are successful and help you understand the user’s interests.
Interaction measurement can be used to identify technical and design problems on your website. If a page offers an e-book for free and gets many visitors, but no one downloads the book, this could indicate that something is wrong.
Analyze channel performance
You can segment your data to see which channels are driving visits to your site. You can use the tool to segment data from social media, email, and search engines like Google or Bing.
Analyzing the number of visits to a channel will help you understand its effectiveness.
If all users who visit paid ads leave the site immediately, then you should improve your campaigns. The ads might be promising something different than the website in this instance.
Google Analytics: Requirements
Google Analytics is easy to use, but it requires some skills and knowledge to properly use the tool in projects.
These are the basic requirements:
- Learn about the tool’s terminology and its elements.
- Understanding the business type, objectives, and context of your company are key.
- To be able cross-validate data and do logical analysis, you need to have analytical thinking.
To make a good web analytics plan, you must first define goals and objectives that will guide your analysis. Without a clear goal or objective, a measurement tool is useless.
If the numbers, metrics, or indicators are not compared with a clear objective, they will make sense.
For more Google Analytics-related help and advice contact Digital Specialist today.