When it comes to fashion, there’s no better way to get your fix than to follow the best fashion bloggers in London. Their feeds are packed full of hot trends, new discoveries and wearable outfits that’ll instantly take your style game to the next level.
From vintage-inspired looks to minimalist minimalism, these are the most stylish fashion blogs in London to follow right now.
Look My Beauty
Originally from North England, Look My Beauty is a London-based blogger, photographer and social media maven. She’s been putting her wits to good use for the past seven years and it shows, with an Instagram following of over 550k. She’s also the brains behind the popular Shot from the Street blog and YouTube channel, which has amassed a whopping 18 million views to date.
Featuring a hefty dose of the latest and greatest in women’s fashion, this season’s new collections include an array of smart-casual options and on trend sexy silhouettes. From a sleek midi dress to a tailored suit and more, find the perfect outfit for any occasion in this collection.
Freddie Harrel
Harrel started her blog back in 2013, and built a huuuuge Instagram following along the way. It’s here that she discovered a gap in the market and launched her direct-to-consumer synthetic hair brand, RadSwan, which she says ‘centers the Black experience and community’.
RadSwan’s synthetic-but-still-totally-real-looking wigs are a game-changer in the $7 billion afro hair extensions industry. They’re crafted with quality, fit, sustainability and comfort in mind.
Lydia Elise Millen
Lydia Elise Millen is a fashion blogger in London who posts clothing hauls, try-on videos and more. She has more than 637k subscribers on her YouTube channel and has collaborated with brands such as Urban Outfitters, Wildfox and Missguided.
She also runs her own fashion blog and conducts blogging services under her company, LEM ONLINE LTD. She graduated from the University of Northampton in the UK and has over 212 million views on her YouTube channel.
She has a sizable net worth and can be found on social media platforms such as Instagram, Twitter, and YouTube. She has been a successful influencer for years and is a popular face in the fashion industry.
Sandra Hageistam
Finnish blogger, influencer, fashion designer and entrepreneur Sandra Hagelstam was born and raised in Helsinki. She now lives in London and is one of UK’s top fashion bloggers.
Her signature wavy blonde hair makes each outfit totally “her.” She combines Alexander Wang and Margiela threads with her own hippie-chic twist.
She also has a love for high heels and a shoe collection worthy of a fashion magazine spread. She’s an inspiration for her readers as a fashion blogger, influencer and designer.
She’s a blogger who knows her audience, and her style is so personal that you can instantly connect with her. Her signature wavy hair adds a unique edge to her outfits, and we can’t wait to see her take her blog to the next level!
Lucy Williams
Lucy Williams spends half her life living out of a suitcase (and sharing her globetrotting adventures with thousands of followers) but Shepherd’s Bush is where her wardrobe is truly rooted. She nails understated effortlessness, blending her love of island life with an unwavering London sensibility.
For Lucy, her West London flat represents “the person I want to be”. Here she shares her home with fashion-tech founder Ruaraidh and their rust-coloured rescue dog Finn.
